The Victory Madison, LLC is an independent coffee shop located in the heart of Madison’s vibrant East Side on Atwood Avenue. Our café is a favorite for locals to meet friends for a variety of hot and cold beverages including fresh single origin pour-over coffees, espresso drinks (Anodyne Coffee Roastery Co), teas and refreshing house-made Victory sodas. We offer a breakfast and lunch menu and feature baked goods from Far Breton Bakery. For the young and young at heart, enjoy a fresh scoop of Chocolate Shoppe Ice Cream anytime at The Victory Madison! Come see us today!
Chill coffee shop with a tin ceiling & counter seats for breakfast fare, sandwiches & lattes. Based on 190 reviews, the restaurant has received a rating of 4.8 stars. Price $
✔️ Dine-in ✔️ Takeout
Address:
2710 Atwood Ave, Madison, WI 53704
Phone: (608) 240-0366
Website: https://victorymadison.com/
Social Profile: 
Hours
| Thursday | 7 AM–1 PM |
| Friday | 7 AM–1 PM |
| Saturday | 8 AM–1 PM |
| Sunday | 8 AM–1 PM |
| Monday | 7 AM–1 PM |
| Tuesday | 7 AM–1 PM |
| Wednesday | 7 AM–1 PM |
Menu
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Photo Gallery
Reviews
S.E. Robinson
A yeasted waffle. I could tell the second I saw it. And now I’m sold on the place forever. A place that does a yeasted waffle is unique and doing the lord’s work. Additionally, my flat white (offered to me on the house as it was my first visit) was impeccable. The most immaculate shots I’ve had in awhile. And the playlist could not be faulted. What more do you need really?
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Alora Newberry
Ended up here from a happy accident. Was craving smoked salmon and the first place I went to was out. I wish I would have taken a picture but my sandwich was delicious and I mentioned that I had just moved to the neighborhood and it was my first time visiting and the owner (I assume) gave me a donut to try. The donut was also delicious and I will definitely be back soon.
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Gideon Ariel
I can’t believe I haven’t left a review yet, as I practically live there. Patrick and his crew give me hope for humanity. They’re the best kind of people and I always feel at home at the Victory. The coffee is secondary to the community and charm, but is still pretty damn good! 1000 outta 10 recommend this cafe
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Richard Davidson
Cool funky vibe and great coffee. The barista recommended a turmeric latte of some sort and though I was quite hesitant I decided to try it and am super glad I did…super good. Also, the egg, tomato and pesto sandwich was super good too, the bread could have been a bit fluffier for my preference but it was still very good.
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Alfred Coleman II
Great double shot decal hazelnut latte. Great place to have coffee. One of the best coffee shops I’ve been to and I’ve been to many of them.
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Inga K Walsh
I agree with the review that found the staff to be not super welcoming. I stood at the counter for three full minutes before anyone spoke to me. Both of the workers were busy and made eye contact, but no smiles or words were given until they were ready to take my order. However, they kindly honored a super old gift certificate, and I got a tasty sandwich, chips, and coffee for only $8. Everything was clean, and I loved the music they had on. I would go again!
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Peach Hart
I just had the most beautiful and kind interaction with my pup Yuka at Victory in Madison. We live in the neighborhood and theres lots of coffee shops to choose from. But after feeling so welcomed and wrapped up in community and care, Victory has quickly moved to the top of that list. These are top notch people and that makes me want to support and frequent their business that much more !!! If you’re looking for a cafe on the East side please stop by Victory 🙂
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Brianna Dederich
This little shop brings the “neighborhood coffee shop” ideal to life. It was originally a no-wifi shop with the intention of being a neighborhood social hub where the regulars would chat, get to know each other, etc. It does have wifi now, and they accept cards, but the original spirit remains intact. The food menu is simple and delicious, coffee drinks are dang tasty, and the company is stellar. Sit at the bar if you’d like to chat with Patrick, the Brooklyn NY made owner (and artist), or the staff. Not feeling chatty? No problem! There’s never any pressure to chat.
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Nathan Belden (Nate)
The waffles are fantastic, the atmosphere is stellar, and the people are the best part of all. I cannot speak highly enough of this cozy cafe!
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melissa clements
We were greeted with «hey!» from somewhere in the cafe, and then the barista showed their head with a very annoyed look and tone. If I wasn’t so desperate for caffeine I would have walked out. Vanilla latte had no detectable vanilla either. Danish was soggy. $17 wasted. It’s a shame because it seems like it would be a hip little café to frequent. If I were the owner, I would probably do a little more spot checking on the staff. The vibe is less than friendly.
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