Primo Mercato, located at The Mall at Short Hills (New Jersey), is the premier culinary destination celebrating the authentic food & wine traditions of Italy.
The mercato is deeply entrenched within the Italian culture and Primo Mercato nurtures relationships over a shared passion for food, wine, and community. An expansive and welcoming space of 17,000 sq. ft., the first Primo Mercato experience in North America has a vibrant Mediterranean inspired ambiance.
Highly-skilled artisans bring Italian food to life before your eyes in our open-kitchen concept. Primo Mercato is a playful & elegant place to gather for breakfast, lunch, dinner, or an aperitivo.
Eat, drink, and live the Italian way!
Based on 530 reviews, the restaurant has received a rating of 3.4 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ Delivery
Address:
1200 Morris Tpke, Short Hills, NJ 07078
Phone: (862) 309-9210
Website:
Social Profile: 
Hours
| Tuesday |
10 AM–8 PM |
| Wednesday |
10 AM–8 PM |
| Thursday |
10 AM–8 PM |
| Friday |
10 AM–8 PM |
| Saturday |
10 AM–8 PM |
| Sunday |
10 AM–6 PM |
| Monday |
10 AM–8 PM |
Menu
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Menu Photos
Photo Gallery
Reviews
Ash GR
One of my fav eatery spot at short hills mall. This place is fairly new, and the spread offered is vast. Fresh pizzas, flatbread, pasta and many more. There’s ample seating space and is well lighted space. I really enjoyed the veggie flatbread for lunch by myself. Highly recommended!!
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Justin Rogers-Cooper
A snazzy stop at the Short Hills mall for meaty entrees and pasta dishes, along with that fine cocktail at a sleek bar that takes the edge off the long shopping. We had a piping hot and well-textured ziti with vodka sauce, with chicken on the side for the little one. It came with ample zucchini, carrots, and green beans, all flavorful and done for easy consumption.
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Luigi “Squeeg” Fata
Place was great! Fun atmosphere and really good food and drinks. The bar staff was friendly and nice. We will be back.
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Emi Ng
This place inside luxury mall so i wouldn’t expect fastfood chain price or experience.
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Jose Luis Alonso
The food at this place is just bad, worst quality I have ever tried. Disgusting. Avoid
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Bryan Martinez
we were curious about this place for a long time but never really had a chance… well i wish we didn’t try at all as it was really disappointing… we ordered calamari and pizza… the calamari was almost like rubber… literally got my jaw hurting after a few bites… the pizza was not worth it… dough was pretty dry… the toppings were unsavory… didn’t really like the experience…
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Christian Acevedo
I used to love this place but they’ve completely ruined it recently. It’s nothing compared to what it used to be and I would not recommend spending your money here. The fries were alright, but the pizza tastes like it wasn’t made fresh, the penne vodka with grilled chicken wasn’t that at all and the rice balls were okay. No idea what happened or why they ruined a good thing.
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Peter and the Master Keys
At La Pasta $20 burger tasted burnt and was overcooked. $22 Penne vodka was a bit more serviceable. Sauce was ok but pasta was overcooked not al dente. Pretty mediocre and overpriced for Italian food at this upscale mall.
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Gino D
No. Skip this place for your own good. Service horrible and the food matched. Five of us couldn’t finish one of their pies. Rice balls were cold in the middle. Only thing that was decent was the wings. Decent being the key word. Don’t waste your money or time here when theirs a bunch of other options.
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Amit Jhawar
After visiting the restaurant, we found the food to be mediocre and significantly overpriced. We ordered the Pepperoni Flatbread, Mediterranean Salad, and Bacon Cheeseburger, but they didn’t meet our taste expectations. Considering the high cost, we won’t be returning to this establishment and would suggest exploring alternative dining options.
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