First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 292 reviews, the restaurant has received a rating of 4.4 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery
Address:
421 N Stadium Blvd Ste 109, Columbia, MO 65203
Phone: (573) 615-5100
Website:
Hours
| Monday
(Labor Day)
|
7 AM–2:30 PM
Hours might differ
|
| Tuesday |
7 AM–2:30 PM |
| Wednesday |
7 AM–2:30 PM |
| Thursday |
7 AM–2:30 PM |
| Friday |
7 AM–2:30 PM |
| Saturday |
7 AM–2:30 PM |
| Sunday |
7 AM–2:30 PM |
Photo Gallery
Reviews
Wiccan Wanderer
I will admit that this place is a little too woke for me. But, I was able to find a couple of things to try. The food tasted great. I will definitely be coming back.
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leticia villafañe
Great food. Awesome service !
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Audrienne W
The waittress waited 30min before taking a drink order from us when she did she took 15 more min before she brought us drinks back then we had a couple sit next to us after she brought drinks she waited on them and immediately brought out the drinks. I know there is this whole thing that certain people don’t tip so certain waiter and waitresses will purposely treat people that way which sucks because we are big tippers but be respectful and treat everyone kind. After serving us our food she never ever came back to the table to check in which sucked because the food was actually pretty good. My friend I was with assured me that it was only this location. This was my first and last time eating at this restaurant all together although my friend loves it just not this location. He recommended south side of Columbia if you want better service.
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serrich serrich
Best biscuit and gravy I had so far and everything is fresh . Food is good and not spicy. But I added pepper later
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Kathleen Quinn
This is my go to spot when I have company from out of town, which has been a lot lately & more coming. I always find the food to be fresh and big portions. Love the atmosphere of the place. I went to one in Florida it was good but liked the vibe I get in ours in Columbia Mo.
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Teresa Simms
Food was delicious and a varied menu. Service was slow, not what I expected. They were super busy.
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Davisu Echo
Excellent food and service! Next to lots of places to shop. A rustic atmosphere and very roomy booths. I had there turkey and bacon avocado sandwich with tomato soup! It was delicious it’s fun trying all these new places.
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Dennis Mutz
Love the healthy side of breakfast and first watch offers that. Great breakfast items and Creative a different. With different specials all the time. There might be a wait to get in but it’s definitely worth it. Make reservations online.
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Jackie Houdyshell
Incredible menu options and excellent customer service that place was packed but you wouldn’t have known it with how quickly we were seated and our food and drinks were served
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Davion Blake
Very very great food and customer service! Best First Watch experience ever! Our waitress was awesome!
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