First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we’ll leave that up to you!
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups. Based on 967 reviews, the restaurant has received a rating of 4.5 stars. Price $$
✔️ Dine-in ✔️ Takeout ✔️ No-contact delivery
Address:
7727 Mall Rd Suite A, Florence, KY 41042
Phone: (859) 283-9800
Website:
Hours
Sunday |
7 AM–2:30 PM |
Monday
(Labor Day)
|
7 AM–2:30 PM
Hours might differ
|
Tuesday |
7 AM–2:30 PM |
Wednesday |
7 AM–2:30 PM |
Thursday |
7 AM–2:30 PM |
Friday |
7 AM–2:30 PM |
Saturday |
7 AM–2:30 PM |
Menu
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Menu Photos
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Reviews
Sarah Elizabeth
This place was definitely worth the wait time. Super busy, but the staff were all really friendly and helpful. Since it was my first visit, the waitress Sarah walked me through the menu and made some great recommendations. All of the food was amazing, highly recommend the biscuits and gravy and the Purple Haze.
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Cherilyn Jones
The food was excellent. Party of 8 at 10am Sunday, wait was 30 min. Service was good, the only complaint was our food came in two separate drops. Those that got the food first we’re half finished before the second drop was delivered.
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Noemi Bruening
Hostess line and cashout line on top of each other. I stood in the cashout line, waiting to check in before realizing I was in the wrong line. I’m short and can’t see much over a crowd, all at the entrance of the restaurant. Very loud atmosphere
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Diana Ramsay
It was my first time at First watch for brunch with my girlfriends and it was very good. Busy place, wait time to get in is about 20-30mins. Friendly and nice servers. I ordered a Parma hash and morning meditation drink and it was very good, filling and their prices are inexpensive. They even have healthy breakfast options. Overall great experience and looking forward to going again. I would recommend this place to anyone who want breakfast options.
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Stephen Wayne
Good food and excellent service. Server was amazing and friendly. Food was not spectacular but good enough. Only complaint was cold brewed coffee was super watered down. Left satisfied, thank you.
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Cheryl McDonald
First visit and everything was outstanding! Our server, Jody was super, answering all of our questions quickly but without making us feel rushed. We were seated by the kitchen but it wasn’t like at most restaurants, which are noisy and you feel like you’re in the way. The food was delicious, perfect temperature, with good portions. The grapefruit juice was to die for!! Sorry, only photo taken was after the fact with not much left. I ended up taking that home.
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Scott Hill
had about 10 people in line waiting to pay, and overtasked hostess should have cleared that line instead of seating people. or better yet, put qr codes on your receipt so you can pay at table. otherwise, food and service very good. waitress awesome.
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Jenny Infosino
We LOVE their food. We live in fort thomas and the last two times we tried the one closest to us ( crest view)we had no service. Literally 45 minutes wait before we left because food wasn’t ready and we were going to run late.. as we left one time they had the food in hand but it was cold… SO we decided to try out the Florence one today as we miss their food. I am So glad we did as they have the same great food but you actually get it at this location.
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Drew Miller
Horrible. Every meal we ordered had hardly any food. Ridiculous, I will never be eating here again.
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JOHN JOHNSON
Delicious as always the limon ricotta pancakes yummmmm, everything is fresh and many healthy healthy choices I highly recommend if you’ve never tried
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